When out and about, shopping, running errands and such, I look to my smartphone to help me find the things I’m looking for. Talk about frustrating! Why can’t our savvy local merchants make their websites using smartphone friendly web design?
Local merchants are you listening?
They talk to themselves, to other shoppers, and to anyone who listens. They bemoan the fact most commercial websites are not mobile friendly! Indeed most of these sites were designed for a time when shoppers used a laptop or desktop to do their pre-purchase research. Back then all one could really do with a cell phone was make a call!
The times they are a changing…. Are you?
Now we have all sorts of mobile devices: smartphones, iPads, tablets, etc. They come in a wide variety of screen sizes and resolutions. They allow users to make calls, send text messages, take photos, send email, play games, run applications, and browse the web.
This is where users of mobile devices run into trouble — surfing the web for products and services to purchase locally. Here are some common complaints:
- Horizontal scrolling – mobile surfers hate having to scroll a website sideways
- Images won’t resize – the small screen can only show a portion of an image at a time
- Impossible to navigate – the navigation bar may look beautiful on a desktop computer, but on the tiny screen forget-about-it
- Contact info – where is the address? the phone number?
- Useless map – either missing, non-functional or too big to read
Could these frustrated shoppers be talking about your company website?
Many commercial site owners have not made the adjustment! The shopper with the mobile device is going to make that all-important purchase — if the store with the right product has a mobile friendly website.
Your prospective customers
Can shoppers find your company website on their mobile phone or tablet? If so, is it easy for them to locate the information they need in order to make a buying decision?
And finally, does your website make it easy for prospective customers to get to your doorstep?